Plan du site

De Valck Kristine

Curriculum Vita


RESEARCH MOTTO

“Computer-mediated communication is not just a tool; it is at once technology, medium, and engine of social relations. It not only structures social relations, it is the space within which the relations occur and the tool that individuals use to enter that space.” (Steven G. Jones, Cybersociety 2.0, 1998).

ACADEMIC EXPERIENCE

Since 2004: Assistant Professor of Marketing, HEC School of Management - Paris.

1999-2004: Lecturer and Supervisor Master Thesis Research & Internships, Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam.

1995-1996: Tutor, Theater-, Film- and Television Studies, University of Utrecht.
EDUCATION

2007: International Teachers Program, IMD, Switzerland

2005: PhD Research in Marketing Management, Erasmus Research Institute of Management, Erasmus University Rotterdam, the Netherlands.

1997: MA Theater-, Film- & Television Studies (cum laude), University of Utrecht, the Netherlands.

1996-1997: Exchange Student in Graduate Program, Communication Arts, University of Wisonsin-Madison, USA.

1992: Pre-University Diploma, Marnix Gymnasium, Rotterdam, The Netherlands.

MANAGERIAL EXPERIENCE

1998-1999: Technical Advisor Television Productions, Stichting AKN, Agency for Cooperation of Dutch Public Broadcasting Companies, Hilversum, The Netherlands.

1998 (4 months) Project Assistant, Cap Gemini, Utrecht, The Netherlands.

1998 (3 months) Chalet Manager, Wens Reizen B.V., Saas Fee, Switzerland.

1997 (3 months) Production Assistant, Bos Bros. Television Productions, Hilversum, Netherlands.
 
COMMITTE MEMBERSHIPS and REPRESENTATIVE FUNCTIONS

2001-2004: Chair, subdivision of VVAO, Society of Women with an Academic Education, Rotterdam, The Netherlands.

1999-2000: Honorable Representative Erasmus University Rotterdam LAiOOB, National Society for PhD candidates in Business Research, The Netherlands. Organized PhD Conference “Innovation in Theory and Practice” in Amersfoort, The Netherlands, 2000.

1996-1997: Committee Member, Board of Theater-, Film- and Television Studies, University of Utrecht, The Netherlands.

1994-1996: Representative Public Relations Department, Section Information for Prospective Students, University of Utrecht, The Netherlands.

1993-1996: Vice President, AKT, Student Association of Theater-, Film- and Television Studies, University of Utrecht, The Netherlands.

PUBLICATIONS

De Valck, K., G. Kretz & D. Rasolofoarison [forthcoming]. "Showbizz Becomes Showbuzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star", In: Borghini, S., M.A. McGrath & C. Otnes (eds.). European Advances in Consumer Research.

De Valck, K., F. Langerak, P.C. Verhoef & P.W.J. Verlegh [forthcoming]. "Satisfaction with Virtual Communities of Interests: Effect on Members' Visit Frequency". British Journal of Management.

Dambrin, C., K. de Valck (2007). "Look Who's Talking: Technology-Supported Impression Management and Formation in Virtual Communities", In: Fitzsimons, G.F., & V.G. Morwitz (eds.) Advances in Consumer Research, 34.

De Valck, K. (2006). "Word-of-Mouth in Virtual Communities: A Netnographic Analysis". In: Pechmann, C. & L. Price (eds.), Advances in Consumer Research, 33.

De Valck, G.H. van Bruggen & B. Wierenga (2006). "Virtuele connecties tussen consumenten: netwerken van comsumptiekennis en kameraadschap". In: Bronner, F. (ed.), Jaarboek van de Markt Onderzoek Associatie.

Langerak, F., P.C. Verhoef,  P.W.J. Verlegh & K. de Valck (2004). “The Effect of Members’ Satisfaction with a Virtual Community on Member Participation.” In: B.E. Kahn & M.F. Luce (eds), Advances in Consumer Research, 31.

De Valck, K. (1998). “Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909.” Tijdschrift voor Mediageschiedenis, 1 (1), 32-46.

BOOKS

De Valck, K. (2005). Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship. ERIM PhD Series: Research in Management, ISBN 90-5892-078-X.

BOOK CHAPTERS

De Valck, K. [forthcoming]. "The War of the eTribes: Online Conflicts and Communal Consumption". In: Cova, B., Kozinets, R.V., and A. Shankar (eds.). Consumer Tribes: Theory, Practice, and Prospects. Burlington, MA: Elsevier/Butterworth-Heinemann.

PROCEEDINGS

Dambrin, C., & K. de Valck [forthcoming]. "Look Who's Talking: Technology-Supported Impression Management and Formation in Virtual Communities". Proceedings of the 34th European Marketing Conference, Reykjavik University, Reykjavik - Iceland.

De Valck, K., G.H. van Bruggen & B. Wierenga (2005). "Patterns of Parrticipation in Virtual Communities of Consumption". Proceedings of the 34th European Marketing Conference, Universita Bocconi, Milan - Italy. And in: Proceedings of the 32nd International Research Seminar in Marketing, La Londe les Maures - France.

De Valck, K. (2005). “Virtual Community Intelligence: Using Netnography to Extract Knowledge from Online Consumer Conversations”, Proceedings of the 1st International Word-of-Mouth Marketing Conference, Brand Science Institute, Hamburg, Germany, N. Andres (ed.), pp. 1-8.

Langerak, F., P.C. Verhoef,  P.W.J. Verlegh & K. de Valck (2003). “The Effect of Members’ Satisfaction with a Virtual Community on Member Participation.” Proceedings of 32nd European Marketing Conference, Department of Marketing, University of Strathclyde, Glasgow – Scotland.

De Valck, K., B. Wierenga & G.H. van Bruggen (2003). “Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision-Making.” Proceedings of the 32nd European Marketing Conference, Department of Marketing, University of Strathclyde, Glasgow – Scotland.

Langerak, F., P.C. Verhoef, P.W.J. Verlegh & K. de Valck (2003). “Creating Loyalty in Virtual Communities”. Proceedings of the 2nd International Conference on Research in Advertising, Amsterdam School of Communication Research, University of Amsterdam – The Netherlands.

De Valck, K., B. Wierenga & G.H. van Bruggen (2002). “The Role of Virtual Communities in the Consumer Decision Process.” Proceedings of the 31st European Marketing Conference, School of Economics and Management, University of Minho, Braga – Portugal.

INVITED PRESENTATIONS

"Look Who's Talking: Technology-Supported Impression Management and Formation in Virtual Communities", ESSEC/HEC/INSEAD Seminar 2007, ESSEC, Cergy-Pontoise - France.

"Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship", Katholieke Universiteit Leuven, Marketing Department Seminar Series 2006, Leuven - Belgie / University of Glasgow, Marketing Department Seminar Series 2005, Glasgow - Scotland / Coca Cola Company GmbH, Berlin - Germany.

“Frames of Discussion in Virtual Community Forums: A Netnographic Analysis of Consumer Conversations”, ESSEC/HEC/INSEAD Seminar 2005, INSEAD, Fontainebleau - France.

“Virtual Community Influence on the Consumer Decision Process: Mappping Online Interpersonal Influence”, Research Workshop Series 2003, Lehrstuhl für Marketing, Universität Dortmund - Germany.

“Women and Internet”, 17th Lustrum VVAO 2003, Utrecht - The Netherlands.

“Virtual Communities: Important Reference Groups”, ERIM PhD Research Day 2002, Erasmus Universiteit Rotterdam - The Netherlands.

A WARDS

Prof. Dr. Peters Price 1998 for the Best Master Thesis in The Netherlands and Belgium in the field of audiovisual media research. Thesis Title: Neighbourhood Cinemas in Rotterdam; Cinema Theaters in the Context of the Modernisation of Society and the Formation of a New Social Order, 1908-1920.

PERSONAL DATA

Date & Place of Birth : March 12, 1974, Rotterdam, The Netherlands

Languages : Dutch, English, French, German