Moingeon Bertrand




  Bertrand Moingeon

   Deputy Dean of HEC Paris, in charge of Executive Education and Academic
   Director of the HEC Europe Institute
   Awarded 'Chevalier dans l'Ordre National du Mérite'

   Date of arrival at HEC: 1992



Bertrand Moingeon has been Deputy Dean of HEC Paris, in charge of Executive Education and Academic Development since June 2007. Professor of Strategic Management since 1992, he has had a dual career, both in academia (author of over sixty publications and a Visiting Research Scholar at Harvard Business School) and in management (member of HEC’s Executive Board since 1997). Elected by his peers three times running to run the school’s continuous education activities, he continues to head the Executive Education department while assisting Dean Bernard Ramanantsoa in academic development projects (such as strategic partnerships on a global scale).
Professor Moingeon also heads the HEC Europe Institute which he founded with Noëlle Lenoir, former French Minister for European Affairs and Chair of the Europe Institute.
He was awarded the honorable distinctions of ‘Chevalier dans l’Ordre du Mérite’ and ‘Chevalier dans l’Ordre des Palmes Académiques’ for his academic and managerial achievements. He also serves as expert counsel for several governing authorities (e.g. administrator for companies, government committees and editorial boards).
Professor Moingeon holds a postgraduate diploma in Strategy and Management (HEC’s Doctoral Program), a Ph.D. in Sociology and a postdoctoral diploma in Management.
One of his major motivational drivers for the past 15 years has been grasping the explanatory factors underlying the functioning of organizations. This was already the rationale behind his Ph.D. in Sociology on Pierre Bourdieu’s contribution to understanding organizational management. Beyond the mere formulation of descriptive theories, he is particularly interested in coming up with ‘actionable’ schemes. In the tradition of publications such as Chris Argyris’, with whom he collaborated at Harvard, his research shows that a powerful lever for change is ‘when managers are aware of their own share of responsibility in situations which they happen to lament’. Such a call for awareness appears in his many publications on the management of change, strategic management, corporate identity and organizational learning. He has also carried out numerous consulting and training assignments on these same themes both in France and abroad.
Professor Moingeon co-authored Strategor (with his colleagues of the department of Strategy and Business Policy) the leading strategic management textbook in France (translated into 4 languages). He has also published several books including Organizational Learning and Competitive Advantage (with Amy Edmondson, Professor at Harvard Business School) and Corporate and Organizational Identities (with Guillaume Soenen). Finally, he has published articles in reviews and periodicals such as Management Learning, European Management Journal and European Journal of Marketing. He is co-author with Muhammad Yunus (Founder of the Grameen Bank and winner of the Nobel Peace Prize) and Laurence Lehmann-Ortega of a recent article in Long Range Planning on Social Business Models.