Moingeon Bertrand


The book is intended for students (MBA, DBA, Ph.D.) and scholars pursuing topics in strategy, marketing, communication and organizational behavior.
Executives occupying general management positions are part of the target audience considering the strategic importance of identity issues for modern corporations.
Consultants and practitioners dealing with corporate identity and reputation, such as directors of corporate communication will find cases and examples drawn from several industries which will be valuable for their work. In addition, those working in Human Resources Management, Organizational Development and Change.
Management will also find fresh and valuable insights in the book.