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Michaut Anne

Anne Michaut-Denizeau

 

Current position
Assistant Professor of Marketing
CEMS Marketing Faculty Group
 
 
Research interests
New Product Development
New Product Diffusion
New Product Management
Luxury Marketing
 
 
Teaching
  • New Product Management, MSc Program
  • International Marketing, MSc program
  • Project Management, MBA program
  • New Product Development Simulation, Master Intelligence Marketing
  • Marketing of Innovations, Challenge + program
  • Vision of Leadership week - case study, MBA program
 
 
Career
09/2003 - present: Assistant professor at the Department of Marketing, HEC Paris
1999-2003: PhD in Marketing (Wageningen University, Unilever)
1997-1999: MSc in Marketing and Consumer Behavior (Wageningen University)
1995-1997: Engineer degree in agronomics (ENSAT)
 
 
PhD dissertation
Consumer Acceptance of New Products (Wageningen University, 8 June 2004)
Advisors: Hans van Trijp and Jan-Benedict Steenkamp
Committee: Rud Frambach, Brian Wansink, Jan Kroeze, Gerrit Antonides
 
 
Publications
  • Schifferstein, H.N.J. and A.M.K. Michaut (2002). “Effects of appropriate and inappropriate odors on product evaluations,” Perceptual and Motor Skills, 95, p. 1199-1224.
 
 
Refereed Proceedings Publications
  • Michaut-Denizeau, Anne (2008). “Matching product newness to consumer exploratory buying behavior,” Advances in Consumer Research, 35.
  • Michaut-Denizeau, Anne and Stan Knoops (2005). “Today it’s New, and Tomorrow? Perceived product newness in relation with product liking over time,” Advances in Consumer Research, 32.
  • Michaut-Denizeau, Anne and Frédéric Dalsace (2007). “ We succeeded therefore we did well: ex-post rationalization biases in NPD practices,” Proceedings of the 14th International Product Development Management Conference .
  • Dalsace, Frédéric and Anne Michaut-Denizeau (2007), “The overlooked difference between process- and project-acceleration: evidence from a new products development simulation,” Proceedings of the 14th International Product Development Management Conference.
 
 
Conference papers and presentations
  • Michaut-Denizeau, Anne (2009), “Matching product newness to consumer exploratory buying behavior,” EMAC 2009 Conference, Audencia, 26-29 May, Nantes, France.
  • Michaut-Denizeau, Anne and Frédéric Dalsace (2008). “Do Insider Ex-post Rationalization Effects Challenge NPD Research Findings?” ESSEC, HEC, INSEAD Marketing Seminar.
  • Michaut-Denizeau, Anne and Frédéric Dalsace (2007), “We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices,” 14th International Product Development Management Conference, 11-12 June, Porto, Portugal.
  • Michaut-Denizeau, Anne and Frédéric Dalsace (2007), “We succeeded, therefore we did well: Ex-post rationalization bias in New Product development Practices,” 36th EMAC Annual Conference , 22-25 Mai, Reykjavik, Island.
  • Dalsace, Frédéric and A.M.K. Michaut-Denizeau (2007), “The overlooked difference between project and process acceleration,” 14th International Product Development Management Conference, 11-13 June 2007, Porto.
  • Michaut-Denizeau, Anne and Frédéric Dalsace (2007) "We succeeded therefore we did well: Ex-post rationalization bias in NPD practices,” 36th EMAC Conference 23-25 May 2007, Reykjavik.
  • Michaut-Denizeau, Anne and J.C.M. van Trijp (2006) “Newness and success, uncovering the relationship,” 35th EMAC Conference 23-26 May 2006, Athens.
  • Michaut-Denizeau, Anne and Stan Knoops (2005), “Today, it’s New, and Tomorrow? Perceived Product Newness in Relation with Product Liking over Time,” Association for Consumer Research Conference, September 29-October 2, San-Antonio Texas.
  • Michaut, Anne and van Kleef, Ellen (2004), “Bring structure, make it simple! Template-based products overcome initial product complexity,” 33rd EMAC Conference - University of Murcia, 18-21 May, Spain.
  • Michaut, Anne and Hans van Trijp (2004), “Product newness characteristics and their effects on market success over time” Marketing Science Conference, June 23-26, Rotterdam School of Management, Rotterdam, The Netherlands.